LEGO House, Billund, Denmark

The LEGO house

The LEGO House, an experience centre being built in Billund, Denmark, by Lego Group, will imbibe the playful yet educational tone of the LEGO toys and offer an inspirational experience to its visitors. It is one of LEGO Group's contributions to the vision of creating Billund as the Capital of Children.

The Lego Group is 75% owned by KIRKBI and 25% owned by the LEGO Foundation, through Koldingvej 2, Billund.

Danish architecture firm Bjarke Ingels Group (BIG) and American architecture practice Ralph Appelbaum Associates (RAA) have been chosen to design and provide interior planning for the LEGO House. Danish engineering company, COWI is the consulting engineer.

The ground breaking ceremony for the LEGO House was held in August 2014 and involved the laying of six giant LEGO-styled bricks, representing the core values of the LEGO experiences, which are imagination, creativity, fun, learning, caring and quality.

The 23m-tall structure having a built-up area of approximately 12,000m2 is being constructed at the site of a now razed town hall. It is scheduled to open in 2017 and is estimated to attract approximately 250,000 visitors a year.

Inspiration behind the LEGO House

The 'Iceberg' is a 22,600m² residential structure, named for its luminosity, pointed peaks and commanding presence.

The inspiration for the experience centre comes from the LEGO Idea House located in the ancestral house of Kjeld Kirk Kristiansen, the third-generation owner of LEGO Group. All LEGO Group employees visit the Idea House, located on the main street in Billund, to witness and experience the history and values of the LEGO company.

The interest surrounding the Idea House led to the suggestion of building a facility, where the rich LEGO culture could be shared with the general public. This led to the designing of the LEGO house in Billund, home of LEGO headquarters.

Design and materials used in the LEGO House

"The house is designed to resemble a pile of white LEGO bricks built on top of each other."

The LEGO House can be conceived as a three-dimensional (3D) village of interlocking and overlapping buildings and spaces. It is designed to resemble a pile of white LEGO bricks built on top of each other with internal spaces for exploration and exhibition for the visitors. The LEGO House will consist of 8,500m² above ground and 3,400m² of basement space.

It can be visited either from one building to the next in a continuous movement, or experienced as parallel worlds of complete autonomy. Each modular space can be used independently and is designed with its own unique light-setting and dimension.

The main purpose of the LEGO House design is to organise the building functions into 21 white bricks, stacked on top of each other, enclosing the indoor space and topped by the Keystone Gallery, which is inspired by the classic eight-knob LEGO brick. The bricks will be connected with stairways, bridges and ramps.

The main structure of the LEGO House will be built primarily of concrete and steel with casted walls placed in the basement.

LEGO House construction

"The LEGO experience centre will feature 7,600m² of exhibition areas, a café, a unique LEGO store and a 1,900m² public square."

Concrete casting on the lower deck of the basement began in October 2014 and was completed in December 2014, utilising approximately 1,390m³ of concrete weighing 3,336t. The project's first two steel beams, measuring 30m and 40m-long and weighing 7.3t and 10.5t, respectively, were installed in February 2015.

Preparations to place the ground floor deck on top of the basement started in March 2015. The placement of casted walls in the basement was completed in April and the covering of the basement was completed in May.

Facilities at the LEGO experience centre

The LEGO experience centre will feature 7,600m² of exhibition areas, a café, a unique LEGO store and a 1,900m² public square. Public entry will be free to a number of roof-top gardens from the outside. Unlimited access will be provided over and across the LEGO House using stairs and terraces. The LEGO House will also have disabled-friendly features and will be accessible to all.

The most prominent feature of the LEGO House is the four specially-designed play zones from different, but interconnected play-worlds. The four zones will be reserved for paying guests, while the exhibits and activities offered in these zones will offer guests with hands-on and minds-on experiences - the LEGO House experience.

The visitors will also be able to witness the rich history and legacy of the LEGO family and the development of the LEGO products, the LEGO brand and the LEGO Group.