Although the world of retail continues to shift towards a digital environment, bricks and mortar businesses still play a crucial role in its future.
But in order to compete with online shopping, physical stores must work a little harder on their marketing strategy to attract customers.
One important marketing consideration is signage. According to a study by the Economics Centre at the University of Cincinnati: “Signs are among the most important elements of visual communication.
“The visual communication provided by on-premises business signage is essential for the efficient function of our system of commerce and the success of many businesses.”
A survey carried out by FedEx Office goes further still, suggesting that nearly 76% of consumers said they had entered a store or business they had never visited before based simply on its signs, and 68% had actually purchased a product or service because a sign caught their eye.
Carried out correctly, business signage can be one of the most cost-effective and efficient forms of advertising. A good sign will work for your business 24/7, create an all-important first impression, provide essential information, and help build your brand.
Aluminium composite panels for corporate ID and signage
Leading European coated aluminium manufacturer Elval Colour offers a range of aluminium panels for corporate ID and signage. The company’s range of lightweight, composite panels includes etalbond d3, d2, d1 products, specially made for signage and display and to suit a broad range of creative requirements.
Designed to stand out, etalbond d3, d2, d1 are produced using two aluminium sheets with either an LDPE or fire retardant core, resulting in a maximum thickness of 2mm-6mm. The numbers included in the product name signify the thickness of the aluminium.
Easy to handle and transport, the sheets are ideal for large format installations and are available in a variety of sizes, colours and finishes. They offer resilience and a unique appearance, and benefit from an environmentally friendly manufacturing process.
The etalbond aluminium composite panels for corporate ID and signage can also be used for a range of other branding purposes, including silk-screen and digital printing, exhibition stands and room partitions, bus stops and gas stations, as well as indoor cladding.
Elval Colour’s commercial director Spyros Katopodis said: “Etalbond and the rest of our products are produced in a variety of coating surfaces and alloys to match imagination, feeling and inspiration – a total and absolute freedom of expression. No matter where a customer is located, we will meet them and discuss with them how Elval Colour can be at their service.”