Burlington En Route to Becoming a Middle Eastern Treasure
Whilst Burlington’s natural stone products are revered in a number of Far Eastern markets, most noticeably Japan and Hong Kong, 2010 saw the leading British stone engineers attract increased attention from the United Arab Emirates and other Middle East countries.
As a direct result of targeted sales and marketing activity across the region – culminating in Burlington making its inaugural appearance amongst the contingent of British companies exhibiting at the Index interior design show held at the Dubai World Trade Centre – Burlington secured contracts to supply material to three projects from the UAE.
Commenting on the success of Burlington’s invigorated export drive within the UAE, Sales & Marketing Director, Nick Williams enthused: “We believe there is tremendous potential for Burlington and its natural stone products across the United Arab Emirates and other Middle East countries, and the feedback that we received in 2010, particularly from the Index show, supports this.”
“Many specifiers and high worth individuals have shown great admiration for what is the best in the world and which happens to be British. What’s more, there is significant development still taking place within this part of the world and further afield and we know that demand exists for natural stone and, indeed, the name Burlington,” he added.
Not surprisingly, Burlington is looking to its American operation to drive forward the recognition of the company’s natural stone product range as a means of securing increased specification throughout the coming year.
Having already supplied its natural stone to pioneering projects such as Dubai’s architectural wonder, Atlantis, The Palm – a 1,539 roomed ocean-themed destination resort set on the man-made Palm Jumeirah island in the past – Burlington has the pedigree to take the region by storm. Providing the perfect backdrop for one of the world’s most sought after natural stones, approximately 17,216 sq ft of Burlington’s mid-green Broughton Moor stone features as a stunning finishing statement to the floors of the hotel’s luxurious Spa and Fitness centre.
Making its presence felt in the UAE capital, Abu Dhabi in 2010, Burlington supplied natural stone for a bespoke water feature within a Ramadan Tent – a place where numerous people choose to break their fast, hang out smoking shisha, drinking tea, or eating suhoor. These elaborately decorated tents feature all the amenities such as air-conditioning, comfortable seating, traditional cuisine and Ramadan drinks.
Equally, Burlington secured an order from Deco Vision located within Etihad Tower involving Burlington’s Blue/Grey Kirkby natural stone. And with Burlington Stone beginning to gain increased recognition across the Middle East, it will come as little surprise that enquiries are now emanating from countries such as Kuwait.