JELD-WEN Australia Brands Transforming The Block in 2011
Renovations enter week two on The Block 2011 and competition is set to fire up following Josh and Jenna’s win for their design and renovation of the first room.
Judges Neale Whitaker and John McGrath rewarded Josh and Jenna’s first bedroom design which featured a classic cedar bay window with a feature window seat, complimented by a smart and contemporary installation of floor to ceiling built-in wardrobes with detailed internal configuration delivering maximum functionality.
In series four of The Block, the JELD-WEN Australia brands of Corinthian and Stegbar play a starring role with more products than ever before featured in every single room in every house showing homeowners across Australia how simple it is to transform the way you live.
With each room in week one renovations fronting the street, the installation of double glazed cedar windows were the perfect choice to enhance the period Victorian architecture, and these will be enhanced even more later in the series when contestants move to complete the exterior facades and front entry doors.
In this first week of renovations window choice was strongly influenced by enhancing the architectural style of the workers cottages, however, JELD-WEN Australia’s director of marketing Bruce Tosello said selecting the windows for a house should not always be about the aesthetics of the house.
“Of course windows can give a home instant street appeal, make it inviting as well as enhance the architectural style of the home, but how the windows interact with the whole house is equally important.
“The aesthetics of a home typically drives window choice, and more often than not homeowners will buy the window that suits their home and the look they are going for. The function of windows is to allow ventilation and daylight in acceptable quantities; to provide a view; and to assist with the overall energy efficiency of the house. Unfortunately these functions are often easily overlooked and this is where the experience of a good architect and experienced builder can really come into play for the benefit of the homeowner,” said Mr Tosello.
In this series of The Block, JELD-WEN Australia collaborated closely with project architect Julian Brenchley to specify all the external windows and doors for each home which involved incorporating the latest ESD considerations which came into effect across Victoria in March this year.
“For most people building or renovating a home, it is a compromise at the end of the day. There are plenty of variables in all home designs, but what homeowners should try to remember is that there is no one generic window solution that will suit every house. Every homeowner is completely individual and shouldn’t need to be bound by tradition. Window choice is important and homeowners need to find the solution that best suits the needs of their family and their life while delivering an overall aesthetic that they are happy with,” said Mr Tosello.
JELD-WEN Australia’s involvement in The Block is all about showcasing the innovative and stylish range of products available to Australian homeowners, and will inspire homeowners with the broad range of standard and custom product options in each home.