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  1. Brintons
31 January 2010

Brintons’ Seamless Result at Firekeepers is No Gamble

Brintons carpets has showcased its technical expertise in the international gaming market by supplying 13,883m² of its cushion-back Axminster carpet tiles to the Firekeepers Casino, the latest Native American gaming property to open its doors in Michigan, USA.

Brintons was commissioned to design and weave suitable carpet for all of the public spaces at the newly-built casino by Perez Architects, the company responsible for shaping the interior at the state-of-the-art venue.

In order to deliver an array of contemporary designs that reflect the rich cultural heritage of the tribe that owns the Firekeepers Casino, the Nottawaseppi Huron Band of Potawatomi, Brintons used its ‘Art Fusion’ design collection as the core inspiration for the project. The 19 designs that were selected by the tribal council for weave play on different themes synonymous with the Native American community that include ‘air’, ‘water’ and ‘fire’.

As the Firekeepers Casino features a recessed floor that needs to be easily accessible, Brintons used its cushion-back carpet tile product for the project. Thanks to the expertise that has gone into the development of Brintons’ carpet tile technology, it achieved a seamless finish at the Firekeepers Casino that has guaranteed the definition and impact of Axminster design, within a tile installation.

The stunning impression made by Brintons’ carpet at Firekeepers Casino has been identified as a standout feature at the property.

Joe Crowley, Project Manager at Perez Architects, said: “We chose Brintons because we had a very specific concept in mind. They were able to work with us so that we could layer patterns which loosely represented fire and light, just a couple of the elemental abstractions represented in the design. Carpet is always a very dominant feature in a casino, and we feel that the end result successfully united conceptual ‘earth’ elements we wished to portray in the design.

“We’re extremely pleased with the flooring results at Firekeepers. Thanks to Brintons, we have managed to create a number of strong and different looks that are both contemporary and totally suitable for Firekeepers Development Authority’s gaming property of this nature. We wanted to work with Brintons because, as a 225-year-old company, we knew it would be passionate about the tribe’s heritage and embrace this through inspirational design. Couple that with the company’s technical expertise when it comes to developing a cushion-back carpet tile scheme which is completely seamless in appearance, we feel we have worked with the ideal flooring partner on this project.”

Jonathan Young, Brintons’ Global Commercial Sales Director, believes the results achieved at the Firekeepers Casino show the international gaming market that using carpet tiles doesn’t have to be restrictive in any way. He said: “I think what we have delivered with this project highlights the strength of our cushion-back Axminster carpet tile. Thanks to our development skills with this type of product, the casino can now enjoy the flexibility of a tile installation, with a seamless finish that is normally only associated with Axminster design. That is a great feature in today’s competitive gaming market and serves to reinforce the strength and depth of our experience in this global market.”

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