Swarovski Introduces Standardised Shop Lighting
Passion, luxury and beauty is what awaits visitors of the Swarovski store at the Carrousel du Louvre shopping center in Paris. Before long, nearly all visitors of Swarovski boutiques all over the world will experience the same impression, for the leading manufacturer of precision-cut crystals places great emphasis on maintaining a congruent brand identity which customers can easily recognise. For this reason, Swarovski commissioned the development of a global lighting concept for all stores to emphasise the elegance and exclusiveness of the Swarovski brand.
From the beginning of the planning stage, the new Zumtobel lighting solution is now rolled out step by step in all boutiques all over the world, including two boutiques in Paris at the Carrousel du Louvre and the Champs Élysées: a well-thought-out general and accent lighting concept featuring downlights and spotlights, including a luxmate emotion control system for lighting scenarios in dynamic colours.
A shining example of the global brand image is therefore also the 80sqm shop at the Carrousel du Louvre shopping centre, which is attracting special attention already from the outside thanks to its large, brightly lit glass windows. The shop’s elegant appearance is enhanced even further by the linear architectural design and the lighting concept matching the high-quality products. Shop windows and display cabinets are sparkling with brilliance. The predominantly white room concept provides a clear, uncluttered appearance, with warm colours creating a cosy feel-good atmosphere.
“What we want is to make visitors sense the lightness and beauty of the exhibits on display already from the outside. In particular the delicate crystal element called ‘chrysalis,’ which is more than five metres high so that they are enthralled and stop to enter the shop. Thanks to the subtly matched interplay of brilliant light, crystals and reflections, we managed to create a highly emotional ambience,” explains Urs Schreiner, the lighting designer in charge of the Paris stores.
While the luminaires themselves recede unobtrusively into the background, the light reflected from the precious crystals has a mesmerising effect. Ambient lighting is provided by Zumtobel’s 2light mini downlights flush-mounted in the ceiling. The gimbal-mounted pivoting lighting heads can be perfectly adjusted to changing displays and flexibly adapt to architectural and functional requirements. A variety of radiation angles and the application of a special diffuser disc allow the consistent use of the downlights in various areas of the showroom. Thus, thanks to this consistency, the ceiling maintains a uniform, uncluttered look. The 2light mini downlights installed feature high-quality HIT lamp technology, which ensures excellent colour rendition of the top-rate crystals and jewellery items.
Impressive illumination of the ‘chrysalis’ art piece is provided by two spotlight systems which are in perfect harmony not only in terms of design, but also in terms of lighting technology. All in white, the spotlights remain completely unobtrusive on the consistently installed 3-phase track section. Moreover, the high-performance LED spotlights installed in the shop window are dynamically controlled via the luxmate emotion lighting management system, which enables easy control of brightness and allows to set a variety of colours for the LED spotlights. In the process, the colours or brightness level can be changed individually at any time at the press of a button. Thanks to dynamically changing light colours that for example have been used in the boutique at the Champs Élysées – the coloured reflections from the crystals within the room become clearly visible.
The emergency lighting system was globally implemented by Zumtobel as well, with very few exceptions. Especially impressive are the very discreet design of the Artsign escape sign luminaire and the excellent luminaire features of the Resclite LED emergency luminaire. The high efficiency achieved by Resclite powerLEDs ensures that the emergency lighting system meets all relevant standards with a minimum number of luminaires. This is a major advantage in terms of interior design, but also with a view to maintenance, and allows for potential energy savings of as much as 85%.