Brintons Unveil New Online Design Collection

Brintons carpets has embraced the very latest technology to launch a brand-new design collection that will only be available online. The ‘Perceptions’ collection offers a snapshot of designs that are relevant to today’s interiors, as well as giving a taste of trends that are just around the corner.

Perceptions has been carefully developed by a talented team of Brintons designers in America and offers interior design customers a collection of material that is inspirational, innovative, fresh and has never been published before.

The collection is divided into eight distinct concepts that explore the possibilities of scale and colour, where the delicate use of textures stimulates the look and feel underfoot. There are between six and ten designs in each concept, ensuring a strong design solution for most interior scheme requirements.

“Perceptions isn’t a particularly big collection but the designs within it are beautifully exclusive and will offer designers a fresh and inspirational viewpoint that isn’t currently available,” explained John Bain, Britons’ Global Design Director.

“The launch of this new online collection marks the beginning of a fresh approach from Brintons and will take our design leadership to a whole new interactive level that will allow our design customers to enjoy even greater flexibility through superb design.”

Brintons has a proven reputation for developing design collections that go on to record significant global success. Perceptions is expected to follow in the footsteps of other celebrated Brintons collections that include Timorous Beasties ‘First Weave’, Art Fusion, Katagami, Genesis, Hand Painted Sketches and Reverb.

Making its design collections accessible on the Brintons Commercial website is the first development in the company’s new-for-2010 online strategy.

The next phase in Brintons’ innovative online strategy will be the unveiling of its
brand-new ‘Design Studio Online’ interactive design program. This will allow Brintons’ customers to access more than 100,000 designs from its archive, re-colour them to suit specific schemes, before then viewing them in a computer-generated 3D commercial interior to assess their suitability. Brintons will announce more details about this exciting development in March.

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