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January 29, 2020

HOK to create new retail venues for Allied Esports

Architecture, engineering, design and planning firm HOK is set to create new retail esports venues for global company Allied Esports.

Architecture, engineering, design and planning firm HOK is set to create new retail esports venues for global company Allied Esports.

Allied Esports and HOK will start the work immediately and plan to open the first location later this year at Simon’s Mall of Georgia in Buford, Georgia, US.

Visitors will be offered a variety of e-sport and gaming experiences at the new on-mall locations, including nightly tournaments, PCs and consoles for walk-up play and daily use, and broadcast and streaming production capabilities.

Later this year, Allied Esports will also reveal branding and design elements, including initial renderings for the Mall of Georgia space.

Under the work, HOK will create impactful and forward-looking spaces by leveraging its experience with sports, entertainment, hospitality and esports projects.

The spaces created by the company will respond to the requirements of spectators, competitors, business and media partners.

Allied Esports CEO Jud Hannigan said: “With our first-of-its-kind on-mall esports venue initiative, we had the opportunity to meet with the best in the design business, and we were impressed from the start by HOK’s experience, resources and overall enthusiasm for this project.

“We are thrilled to be able to unveil this design to gamers in the Southeast as we continue to develop infrastructure and experiences for our growing network.”

HOK will explore concepts for the esports venue of the future and conduct exploratory design work looking at opportunities around new buildings and retrofits.

HOK senior designer Rashed Singaby said: “We’re excited for the opportunity to bring Allied Esports’ vision for this unprecedented concept to life.”

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