Architects Gehry Partners and Foster + Partners have revealed designs for the third development phase of Battersea Power Station in South London.
The designs were presented for new homes and for a pedestrianised retail street in the area.
The Electric Boulevard high street represents Gehry Partners' first permanent London project, and will serve as the main gateway to the Battersea development.
Designed by Rafael Vinoly, the 17 acre Battersea Power Station master plan will comprise more than 3,400 homes, offices, shops and restaurants.
The third phase will cover more than 1,300 homes, a 160-room hotel, 350,000ft² of retail and restaurant space, as well as additional leisure space.
Battersea Power Station Development CEO Rob Tincknell said that phase three is an important part of the company's plans for the site, creating a new thoroughfare which will be at the heart of the community.
"We are determined to create a genuine sense of place, and developing landmark buildings in which people are proud to make their home and work in is vital to us achieving that aim," Tincknell said.
Gehry Partners founder Frank Gehry said: "Our goal from the start has been to create a neighbourhood that connects into the historic fabric of the city of London, but one that has its own identity and integrity. We have tried to create humanistic environments that feel good to live in and visit."
Culture Minister Ed Vaizey said: "Battersea Power Station is an iconic site and the unveiling of this exciting new design by Frank Gehry and Foster + Partners will ensure the development of this former industrial site will put Battersea on the world stage once again."
"The plans for a new high street for the capital show that London continues to attract the best in terms of architecture, design and innovation."
Image: Phase three is a key part of the regeneration of the Battersea site. Photo: courtesy of Battersea Project Land Company Limited.