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February 24, 2014

NAB Village Customer Innovation Centre opens in Melbourne

Martin Hawthornthwaite looks at the elements that make up an upmarket hotel. For all that hotels focus on style and design, it is the quality of service that really sets the leaders apart. Technology will play a key part in improving service quality.

Village Customer Innovation Centre

National Australia Bank’s (NAB) Village Customer Innovation Centre has opened in Melbourne, Australia.

The Village was designed by architectural firm Woods Bagot and provides a space for the activity and energy of entrepreneurship.

The 500m² centre is located at 700 Bourke Street, Docklands, and complements NAB’s other buildings in the area.

The Village features drop-in desk spaces, casual and formal meeting areas, and meeting pavilions that can be made private or opened up.

Woods Bagot principal Simon Pole said that transformable spaces, a mix of furniture, graphics and artwork were all part of the design strategy to draw people in and facilitate co-working.

"We wanted to have fun with the design of these pop-up spaces, encouraging group collaboration and creativity for NAB’s customers and community," Pole said.

The centre provides a destination for users and NAB customers to meet, collaborate and share ideas.

As part of the project, a digital experience room was engineered as a customer interaction centre.

Woods Bagot said the pods and open spaces can be booked and branded by community partners to give the public a direct and visual connection to NAB’s start-up incubator businesses and community groups.

Woods Bagot provides architecture, consulting, interior design, master planning and urban design services across a range of sectors.


Image: The 500m² Village Customer Innovation Centre connects NAB to the community. Photo: courtesy of Woods Bagot.

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