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August 25, 2015

Van Gogh Museum to create sunflower labyrinth for its inauguration in September

Elizabeth Clifford-Marsh speaks to Gary Francies, director of interactive television firm VDA.

Van Gogh Museum Netherlands

The Van Gogh Museum in Amsterdam, Netherlands will use 125,000 sunflowers to create a labyrinth to celebrate the museum’s new entrance building, which opens to the public on 5 September.

The transparent entrance building, yet to be inaugurated, is an upgrade of the Van Gogh Museum as well as the Museum Square.

The floral labyrinth is expected to be 7,000m² and will cover nearly 50% of the Museumplein.

This flower maze will be developed in a record time of three and a half days by a professional crew.

"The floral labyrinth is expected to be 7,000m² and will cover nearly 50% of the Museumplein."

It will be open to museum visitors on 5 and 6 September between 9am and 5pm for free, and after the two days the museum will hand out the sunflowers to the public.

The museum also intends to provide a photo deck so that visitors can take pictures of the Museumplein and Van Gogh Museum, with the maze in the background.

The 800m-long sunflower labyrinth will feature three Van Gogh inspiration chambers, which will present free performances and various displays for visitors.

While the first of the chambers will contain a collage of Van Gogh fan art, the second will show images of the construction of the new entrance.

The third room has been allocated for stage performances by singer-songwriters who have taken part in the music competition.

Image: Van Gogh Museum in Amsterdam, Netherlands. Photo: courtesy of Taxiarchos228 / Wikipedia.

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