Projects

Hard Rock’s Guitar-Shaped Hotel Tower, Florida

A guitar-shaped hotel tower is being built at the Seminole Hard Rock Hotel and Casino resort in Florida, US, by Hard Rock International. It will be the biggest such building in the world, upon completion.

Project Type
Hotel tower
Location
Florida, US
Investment
$1.5bn
Height
450ft
Announced
October 2017
Developer
Hard Rock International
Expected Completion
October 2019

A guitar-shaped hotel tower is being built at the Seminole Hard Rock Hotel and Casino resort in Florida, US, by Hard Rock International. It will be the biggest such building in the world, upon completion.

The hotel project is part of a $1.5bn renovation and expansion of the resort. Announced in October 2017, the 3.2 million square foot expansion plan includes 13 projects in total.

The topping ceremony of the hotel tower was held in July 2018. The hotel is expected to be opened in October 2019 in preparation for the Super Bowl LIV 2020 to be held at the Hard Rock Stadium in Miami in February 2020.

The project is expected to generate up to 2,000 jobs during the construction phase.

Hard Rock’s guitar-shaped hotel tower design details

The guitar-shaped hotel will be a 450ft-tall, 36-storey building with a floor area of 596,044ft². It will incorporate back-to-back guitar-shaped structures with guitar faces and necks.

The exterior features guitar strings, which will be lit up in bright lights. The outer portion of the building’s façade will be equipped with lighting for music and light shows that are computer-controlled using dedicated software and controllers.

The building’s entrance will boast of the Oculus, a unique display featuring greenery and water fountains with light and sound.

The porte-cochere of the building will mainly be made of steel and the building can withstand Category four hurricanes.

Hard Rock’s guitar-shaped hotel tower details

The hotel tower will add up to 638 new guestrooms, suites and over-water cabanas to the existing 1,270 rooms. The average size of the guestrooms will be 525ft². The tower will also feature up to 30 new restaurants, lounges, and bars.

“The hotel is expected to be opened in October 2019 in preparation for the Super Bowl LIV 2020.”

The project will add 120,000ft² of meeting space to host banquets, corporate events, conventions, and private gatherings, as well as a 38,000ft² exhibit hall for industrial exhibitions. The meeting spaces will offer world-class food and beverage options, high-speed Wi-Fi access and advanced audio-visual technologies.

The hotel building will also include a 42,000ft² spa complex featuring a 3,600ft² salon and a 3,200ft² fitness facility.

Seminole Hard Rock Hotel and Casino expansion details

A ten-acre pool complex along with a seven-storey tower, called the Oasis Tower, is being developed at the base of the guitar hotel tower, as part of the expansion of the Seminole Hard Rock Hotel and Casino. The pool tower will feature 168 guestrooms and suites, as well as three waterfall areas.

The expansion also includes 60,000ft² of new retail and restaurant space, in addition to the redesign and reconstruction of a Hard Rock Live entertainment venue with a $100m investment. The venue will offer approximately 7,000 seats in a theatre-style configuration, upon completion.

The expansion will double the current size of Seminole Hard Rock Hotel and Casino by adding a new 18,000ft² poker room, along with 3,267 slot machines and 178 table games such as blackjack and baccarat.

The casino will also feature 16 restaurants and 20 bars upon completion of the expansion.

Key players involved

Klai Juba Wald Architecture + Interiors and DeSimone Consulting Engineers provided design services for the hotel tower. The design team also includes Rockwell Group, Wilson Associates, EDSA, Wimberly Interiors, Cleo Design, and Laurence Lee Associates.

The construction is being carried out by a joint venture between US-based construction companies, Suffolk Construction and Yates Construction.

Faour Glass Technologies supplied its SLIMPACT window and door systems for the project. The company subcontracted Al Farooq Corporation to provide glazing drawings and calculations, as well as additional engineering for the systems.

East Coast Flooring & Interiors, Baker Concrete Construction, Liberty Conshor, Cherokee Pumping, SCHWING, Pinnacle Plumbing, and Agantic Group are the other contractors involved in the project.

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