Make Architects has received planning consent for the controversial diamond-shaped building on Brompton Road in London, England.
Permission has been granted on the premise that founder Ken Shuttleworth will oversee the project, named the Brompton Diamond.
A revised plan was submitted last month for the free-form building, which was first approved by Kensington and Chelsea Council in May.
English Heritage said the proposals were "wholly inappropriate" and the Ancient Monuments Society deemed it "shocking, individual, bordering on perverse", according to bdonline.co.uk.
The nine-storey scheme, previously only eight storeys, will feature 12 large residential flats, one car lift and an enlarged retail space area.