Developers are resubmitting the planning application for the proposed octopus-shaped building planned for the Chiswick Roundabout in the UK.
The 170ft-tall office block, if approved, is to be used to welcome visitors to the London 2012 Olympics.
Images of athletes and advertisements will decorate the body and legs of the structure.
Developers London & Bath Estates' original plan was rejected because of its proximity to the Great West Road and the M4.
Hounslow Council's planning committee said the structure would increase the accident rate by distracting motorists and cause light pollution.
The plan is backed by Mayor Boris Johnson, the Commission for Architecture and the Built Environment, according to hounslowchronicle.co.uk.