Brazilian practice Königsberger Vannucchi Architects has created the world's biggest augmented virtual skyscraper in Espírito Santo, Brazil.
The Fibrasa Connection project augmented reality marker allows potential buyers to see the building before construction work has even begun.
Notebook computer displays have been fitted to a helicopter which flies over the site with an augmented reality reader attached. The giant square black and white marker on the ground then triggers a display of a full size 3D model of the 32,000m² development on the screens.
The giant square black and white marker on the ground then displays a full size 3D model of the 32,000m² development on the screens.
There is also a larger screen present in the development's sales room.
The project also received entry into the Guinness World Records book last month, according to bdonline.co.uk.