UK-based architecture firm Benoy has been appointed as the master planner for the recently launched DreamCenter in Shanghai, China.
The DreamCenter is planned to be built on the side lines of Huangpu River in Shanghai’s Xuhui District and will be part of the West Bund Media Port project developed by Lan Kwai Fong Group, DreamWorks Animation and CMC Capital Partners.
The master plan by Benoy will bring together 12 art, culture and entertainment venues in a single place, and is set to attract more than CNY10bn ($1.6bn) of investment to the area in future.
The project will be spread across an area of 152,300m² and the master plan’s key features include a Dream Avenue cultural theatre district, the headquarters of Oriental DreamWorks, a 500-seat IMAX Cineplex and the Lan Kwai Fong Entertainment and Lifestyle district.
All of the core hubs will be interconnected with eight themed outdoor plazas.
Benoy design director Andy Lai said that DreamCenter will be a catalyst for change in Shanghai; a development that will culturally elevate its urban setting.
"The scheme will propel Shanghai as the new hub for imagination and creativity in the country," Lai said.
The master plan became a platform for eight international and local design firms to create an architectural identity for the centre, Benoy claimed.
Benoy project director Brady Siu said that the company is pleased to be involved with the DreamCenter master plan that shares the vision of the West Bund Media Port.
"As designers we feel passionately about extending the creative realm and DreamCenter’s visionary ideal will have a tremendous impact on the cultural and creative landscape of Shanghai," Siu said.
Benoy is also master planning Shanghai’s third central business district, Lujiazui Qiantan Pudong.
Currently, Benoy is working on the Lan Kwai Fong Wuxi scheme that is scheduled to open in 2015.
Image: Benoy to serve as master planner for DreamCentre in Shanghai. Photo: courtesy of Benoy Limited.