Dreamhub to develop mixed-use district in Seoul

23 July 2012 (Last Updated July 23rd, 2012 18:30)

Dreamhub is developing a Dragon Valley Retail District, a mixed use development at the centre of Yongsan International Business District (IBD) in Seoul, South Korea.

Dragon Valley Retail District in Seoul

Dreamhub is developing a Dragon Valley Retail District, a mixed use development at the centre of Yongsan International Business District (IBD) in Seoul, South Korea.

The 34 million ft² district designed by 5+design will have outdoor gathering spaces, shops, entertainment and cultural facilities.

5+design partner Michael Ellis said that the design carves a canyon into the district to create an uninterrupted, subterranean, pedestrian thoroughfare from the Yongsan railway station to the Han River.

"With its diversity of environments and offerings, its sense of scale and connection, Dragon Valley balances the iconic singularity and verticality of the overall district," Ellis said.

The Yongsan IBD, master planned by architect Daniel Libeskind, will feature ten city blocks and includes high-rise residences and commercial buildings.

Dragon Valley Retail District is organised around and linked by an urban public space comprising of retail, entertainment and leisure facilities.

There will an underground city of retail, restaurants and commercial spaces which will be built as individual districts, each having a distinct character but remaining linked by landscaped gardens, fountains and a pedestrian pathway.

The district will feature three main areas; Platinum Street Collection, University Department Store Zone and Sports Active Life District.

All the three areas surround a 10,000m² sunken garden, water features, outdoor restaurants, amphitheatres and public spaces.

The Platinum Street Collection will feature stores at street level that open to a seven-storey interior mall with luxury brands, a food court and a new product collection.

The University Department Store Zone will have a ten-storey, 60,000m² department store and campus tower with media screens.

The Sports Active Life District will offer a selection of sporting goods and active apparel and will also include a seven-storey high climbing wall in the main atrium.

Below the landscaped public courtyards and adjacent retail there will be another mall, which will link the development with adjacent city blocks.

The mall will have common area restaurants and kiosks, as well as a trolley track that will allow guests to take a tour of Yongsan’s underground city.


Image: Dragon Valley Retail District will have gathering places, shops and restaurants. Photo: 5+design.