MVRDV and architect de Alzua+ along with development corporation ADIM Nordhave have won a competition to design a masterplan for the new town of Villeneuve d’Ascq near Lille in the north of France.
The competition was organised by Commune de Villeneuve d’Ascq and MVRDV’s team beat four competitors to design the masterplan.
MVRDV’s proposal features a building, dubbed ‘The Beam’, which will be built over a motorway and acts as a visual reference point for the town’s centre.
The development will transform a cluster of disused parking space and a former petrol station into 15,000m² of retail space for a hotel and offices.
Plans also include the creation of pedestrian zones, and the demarcation and connection of the existing green spaces.
As per the plans, the parking spaces on the main square will be relocated into a 274-space underground car park on the new site.
Adjacent buildings, which face away from the site, will be extended to form urban blocks and feature a new green patio at the centre of each structure.
MVRDV said that The Beam will create an address for the town centre on the motorway and will be located at the corner of the inner city motorway and the service road leading towards the main square of Villeneuve d’Ascq.
Construction is expected to begin on site in 2015.