The Construction Marketing Group is working with the Polish Green Building Council to undertake research to assess the sustainable buildings market in Poland.
The research study will assess the perceptions of developers, investors and major tenants about of the economic benefits of green buildings.
Other project partners in the study include Buro Happold, Colliers International, Imtech, Jones Lang LaSalle, Hill International, Hochtief Facility Management, Philips Lighting, PRC Architekci and Skanska.
Consulting firm PwC will oversee the content, development and analysis of the results.
Buro Happold business development and marketing manager in Warsaw Katarzyna Chwalbinska-Kusek said the research scope is the result of partnership working between the leading firms, representing Poland’s property sector.
"The research covers all the important aspects of sustainable building especially what is understood by the terms ‘green’ or ‘sustainable building’," Chwalbinska-Kusek said.
Phase one of the project will explore market perception in five key categories that include asset value, design/construction costs, operating costs, risk mitigation, and workplace health and productivity.
Buro Happold said initial findings will be written up and presented during the United Nations Conference of the Parties (COP19) in November 2013 in Warsaw.
World Green Building Council manager of membership and Europe network Dominika Czerwinska said the second phase will provide the market with data that has until now only been available internally and will show the business case for sustainable building in Poland.
"Particularly interesting will be the exploration of differences in the perception of these types of buildings in the market and the actual costs and benefits," Czerwinska said.
Image: The GPP Business Park in Katowice, Poland. Photo: Courtesy of Buro Happold.