Saudi Arabia has inaugurated the Prince Sultan Cultural Centre, a mixed-use housing project of the Prince Sultan Cultural Centre Company, in Jeddah.
The cultural centre was designed by UK-based design, engineering and project management firm Atkins, and will provide houses for around 15,000 people in Jeddah.
The project is located in Obhur, north of Jeddah City, and is intended to promote social well-being for the community.
Atkins' master plan features residential, culture, healthcare, education, retail, commercial offices, exhibition and hospitality space and an integrated public realm network.
The midpoint of the project will house a cultural centre that depicts the past, present and future of Arabia.
Atkins design director Janus Rostock said the company has developed a set of criteria to assess the plan against their 'wellness concept' and every element within the master plan has to meet these.
"What we end up with is a city within the city of Jeddah; a fully self-sustaining, mixed-use development, which supports a vibrant community and healthy, active lifestyles," Rostock said.
"This represents a step change in how mixed-use master plans are designed in the Kingdom of Saudi Arabia and beyond. Our client has a very clear and determined vision of what they want to achieve and the result will be an exemplar project for the whole region."
Prince Sultan Cultural Centre Company CEO Dr. Ahmed Al-Sanousi said: "The concept and approach to this development is unique and certainly deserves such a prestigious award."
Construction of the project is scheduled to begin later this year.
Image: Ariel view of the Prince Sultan Cultural Centre in Obhur, near Jeddah City. Photo: courtesy of Atkins.