Nottingham-based artist Wolfgang Buttress has been selected to design the UK Pavilion at the Milan Expo, which will take place between 1 May 2015 and 31 October.
The structure, which is inspired by the role of a honeybee, will bring an identity for the UK on the world stage, claims the company.
While entering the UK Pavilion, visitors will move through a fruit orchard and then enter a natural wildflower meadow, which will lead them to the honeycomb-style golden orb that is made of fine steel lattice.
The ‘hive’ of the honeycomb structure will vibrate with the sound of a real bee colony, to simulate the natural environment.
Two British firms, York’s Stage One and London-based Rise, have secured a £6m contract to construct the design. The architect will be BDP.
Rise MC chairman Bob White said the design of the Pavilion includes some innovative structural solutions which, allied with the focal attraction of the ‘hive’, will delight the discerning visitor.
Stage One managing director Mark Johnson said this is a significant project for the company and reflects its increasingly strong relationship with architects and designers.
BDP landscape architect James Millington said: "We are thrilled to be part of Wolfgang Buttress’ team helping to deliver this exciting and highly sustainable project; a true collaboration between landscape and art that aims to highlight the decline of the world’s bee population and the importance of pollination to the production of food."
The project will bring new jobs to the three regions of Nottingham, York and London.
Image: Artist’s rendition of the UK Pavilion at the Milan Expo in 2015. Photo: courtesy of BDP.