Crown Trade has launched an eyecatching new website resplendent in black and gold to reflect the premium positioning and new brand identity of the professional coatings brand.

Designed to be an invaluable source of information and inspiration for all professional painters, working on any type of domestic or commercial decorating project, the site contains a wealth of product data together with a library of recent case studies plus a range of beautifully designed roomsets and the colour palettes used to create them.

For those needing quick and easy access to product information there’s a dedicated page for each individual product in the Crown Trade range with key features and benefits very clearly highlighted, and a Product Data and Safety Data sheet to download. For ease of navigation all Crown Trade’s products have been grouped into Essentials (the high volume coatings that decorators use day in day out), High Performance Products (such as Clean Extreme Scrubbable Matt), Primers & Preparation (for all sorts of substrates) and last but not least, the comprehensive range of Timonox Flame retardant coatings and glazes.

There’s plenty of advice and guidance available to those seeking solutions to particular application and substrate problems. For those wishing to follow Best Practice and meet the latest legislative requirements, eg, Disability Discrimination Act, the site acts as a signpost to the full range of Colour and Specification services available from Crown Paints.

The on-line ordering section allows requests for Crown Trade literature and colour samples to be placed directly with the Customer Relations Department at any time of the day and night and there’s also an easy to use nationwide stockist locator and mapping system so that the nearest Crown Trade outlet can be found anywhere in the country.