Apple TV In The Centre Of New Technology Joint Venture Set To Challenge Obsolete Hotel Television Systems
A new technology joint-venture is set to disrupt the hotel industry’s obsolete television systems, enabling guests to access their own content, favorite TV channels and movies through the use of Apple TV.
Announced on 23 March 2017, the world-first content system is the result of the partnership between mobile hospitality pioneers Go Find It, and the global leader in hotel Apple TV systems RoomNet TV.
A 3-in-1 proposition that features traditional live TV plus personalized on-demand content and a seamless guest journey, while delivering substantial cost saving to the hotel.
- Access to services familiar to the guest such as Netflix, iTunes, HBO and preferred news providers
- A bespoke App specially developed by Go Find It for Apple TV use, displaying the hotel features, destination specific content and allowing the hotel to display and upsell its assets
- A win-win solution, improving guest experience while delivering tangible financial benefits to hoteliers
"We are excited to bring this solution to market. Hotel technologies have been, and in many ways still are very complex and expensive for the hoteliers and seldom bring the needed ROI. The simplicity of our solution will make a very competitive alternative to the existing products on the market," explained Go Find It CEO Thomas Martensson.
"Traditionally the hospitality industry is behind the global trend of digital transformation and it suffers with outdated systems, substantial financial burden and low guest engagement with content."
The switch to mobile app technology not only enables hoteliers the opportunity to engage their guests but also to regain control of a critical client service and marketing tool.
"A television system is a hotel must-have," Martensson continued.
"However, usage and engagement with the traditional systems are extremely low on average. When benchmarked against the high capital expenditure, these TV systems are a very poor performing necessity."
The new Apple TV app built by Go Find It will not only support Apple’s TVOS it will also be available on all mobile devices. It will be managed and updated remotely by Go Find it and RoomNet TV via a cloud solution and replaces traditional TV setups with Apple’s latest TV interface.
The bespoke app feature created by Go Find It’s global teams also delivers a seamless guest experience, providing destination specific content that is relevant to the guests and showcasing hotel property and in-room services in a stunning interface with PMS integration, helping hoteliers to drive revenue throughout the guests’ stay.
Furthermore, hotels can reduce the number of TV channels they pay for and cut spending on satellite dishes, aerials, cabling and servers, therefore lowering costs and improving their profitability.
RoomNet TV CEO Darren King says: "Conventionally hotel TV offers a static environment of information on services and live TV channels, more often than not dated in design and frustrating to operate."
"Our new TV solution not only delivers mobile apps with engaging current content, access to the full ecosystem of Apple TV OS apps but most importantly the guests’ own content on Netflix, YouTube, iTunes and much more."
Guests can also be secure in the knowledge that the system is utilizing RoomNet TV Personal Area Network, which provides a single step, safe streaming environment that purges user credentials on check-out, and keeps internet browsing and file-sharing private.